Media Kit Strategic Brief, News Release & Social Media Release

StrategicBriefMediaKitFinalPortfolio

NewsReleaseFinalDraft

PR Writing SMR Final Draft Portfolio

After completing our infographics, my classmates and I moved on to the largest, most time-consuming project we would have all semester (other than this portfolio): the media kit.

Our media kits contain 7 items: a news release, social media release, pitch letter with social media posts, media advisory, backgrounder, fact sheet, and winner biographies.

For clarity, I have separated the components of the media kit, spreading them out over multiple pages. This first page contains the strategic brief, the news release, and the social media release.

I felt comfortable with the news release, but did not enjoy the social media release very much due to its many graphic design elements. However, both became learning experiences for me. I ended up making a lot of AP style errors on the news release which I had to fix, and the social media release needed some reworking, also.

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Media Kit Strategic Brief, News Release & Social Media Release

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